3D Virtual Tours | Estate Agents

3D virtual tours for estate agents

If you are an estate agent and you were listening to Robert Jenrick’s government briefing on Wednesday 13th May, you probably heard him say that all viewings of properties should happen virtually in the first instance.

Not quite sure what that means for your business? We’ve got everything you need to know about virtual tours, what they are, and how our super-efficient systems can help you start to rebuild your sales pipeline.

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Virtual tours & COVID-19

Benefits of virtual tours for Estate Agents

An example of a 3D virtual tour

Website SEO benefits

3D virtual tour package features

3D virtual tours are a bit of a necessity for Estate Agents while the country is starting to go back to work after COVID-19. The Secretary of State for Housing, Communities, and Local Government, spelled it out very clearly, in his announcement on 13th May 2020, when he said…

[property] viewings whether virtual or in-person are permitted…… in the first instance viewings should happen virtually.

Robert Jenrick | Secretary of State for Housing, Communities & Local Gov’t | BBC

BBC News | Robert Jenrick’s announcement about virtual viewings

Virtual Tours and COVID-19

Low Risk

Creating a virtual tour of properties, as we emerge from the COVID-19 lock-down, is relatively low risk. Allowing one person in to shoot the tour and many people to view it as if they were there in person.

Appropriate PPE

The photographer wears a face mask and uses hand sanitiser before entering the property and on leaving. There is very little need to touch anything except the photography equipment taken into the house.

Social Distancing

The property must be empty of people and pets and presented clean and tidy ready for its photo session. The owners need to be out of their home for around 2 hours. This timescale applies to a shoot at a three to four-bedroom property.

Photo by Tai’s Captures on Unsplash

Benefits of Virtual Tours for Estate Agents

3D Virtual Tour of a new built show home

Reach a wider audience

Matterport 3D virtual tours make a huge positive impact on Estate or Real Estate Agents, Property Managers, and Brokers. Virtual tours reach a wider audience, increase commission, experience speedier closures, quicker sales, and more content vendors. 

Example of 3D virtual tour for Estate Agents to monitor and track virtual viewings
Screenshot of a 3D virtual tour analytics

More time to focus on other tasks

From showcasing virtual tours of properties you have for sale or rent while you’re in your office to simply sending a link to prospective buyers via email, it is now possible to get your properties in front of more people more quickly. Another bonus is you miss fewer calls and improve your customer service.

Photo by Lukas Blazek on Unsplash

Attract more genuinely interested buyers

3D virtual tours provide an almost real-life experience that lets buyers know at a glance if a property is for them or not. The increased number of eyes on a property means estate agents will attract more people who are genuinely interested in that property.

Optimum buying experience

Matterport functionality provides an optimum buying experience. Buyers can share properties they like with family members who are not able to travel to the location to discuss suitability and help them with their buying decision more quickly. The increased efficiency and transparency for the buyer enhances the relationship between the buyer and the estate agent. 

Build greater trust

Buyers also have greater trust that agents are at the top of their game by demonstrating that they understand and employ the latest technologies in their packages. Estate agents also stand out from their competitors and attract more buyers to their business. 

Photo by Chris Liverani on Unsplash

Happier vendors

Vendors are happier with their agents as they have to show fewer people around their homes to sell their property. This means less time cleaning, tidying, and keeping their property to show home standard as they continue to live their daily lives while marketing their property fully online. Also, less time putting on the coffee and home baking to woo potential buyers.

Photo by Irina Ba on Unsplash

Website SEO benefits

We should not forget to mention the valuable SEO advantages of employing Matterport technology on websites. In the highly competitive residential sales and lettings market, having your website appear on the first page of Google is highly desirable.

They’re fun!

Because Matterport digital twins are fascinating to navigate and fun to use, people love to engage with them. This activity keeps your website visitors, browsing on your website longer, improving your retention rate, and reducing the bounce rate.

Increased viewing time

Google loves increased viewing times. It makes your website more favourable than competitors’ websites with lower viewing times. Statistics show that people look at a listing, with a 3D virtual tour, three times longer than a property listing without. 

Matterport in the US

Matterport is widely used across North America. There are over 2 million models with compelling stats that make a massive positive impact on real estate agents and vendors alike. Here are some of the compelling Matterport statistics 

3D virtual tour features

Did you know you get a whole host of goodies with a Matterport 3D virtual tour? The number of features available, using this technology, is much more than just a virtual tour, they’re a visual marketing package.

Fantastic Visual Marketing Package

See what the main assets look like

Standard Package

The Matterport visual marketing package includes automatically produced 3D virtual tours, 4K resolution images that are print-ready, embedded showreel guided and video tours as well as schematic floor plans.

Additional Features

Additional features include exported showreels in MP4 format, a link to share the virtual tour on all your social media platforms including Facebook and Twitter.  Intro videos are great for engagement on Instagram, Twitter, and Facebook, not forgetting boosting your YouTube channel.

Stand-alone Showreel Video

Icing on the Cake

Photo by Brooke Lark on Unsplash

The latest and greatest feature, and the icing on the cake, for Estate Agents, is here! Boost 3D Open House allows you to meet and conduct a Virtual Viewing with up to 4 people right in your 3D virtual tour.

Co-control means that both host and potential buyers can navigate freely around the property. Key features, highlighted by hotspots, can be accessed by all parties. People can ask questions about the property and locale while they view the house as if they were there.

Graphical and written explanation about Open House virtual viewing video overlay for 3D virtual tours

Industry Compatibility

Matterport 3D virtual tours are also compatible with the 3 main UK property portals; Zoopla, Rightmove, and OnTheMarket. Potential buyers can walk-through homes for sale virtually, using their desktop or mobile device, from wherever they are in the world. This is exciting news for estate agents, who are offering virtual tours, as they will get significantly more exposure. 

Rightmove virtual tour app

Rightmove has recently updated their app to include virtual tour functionality making viewing properties easier to share while on the go on mobile devices. Because of this addition people can look at and assess the suitability of properties literally anywhere. The app is available from the App Store and Google Play.

3D Virtual Tours | Estate agents in the UK

There has been a lot of change in the UK residential sale and lettings market due to the fast-moving pace of technology. COVID-19’s unprecedented times caused a bottle-neck in the property market.

Gradual return to the new normal means people must stay alert and still socially distance themselves. Virtual tours have now found their place in the UK Housing Market.

UK Estate Agents are quickly coming up to speed technologically and in line with their American ‘Real Estate’ cousins, where they have been boosting their sales and growing their businesses by incorporating 3D Matterport virtual tour visual marketing packages for some years now.

3D virtual tour prices start from £120 + VAT