Google 360 Street View Inside Improves Your Online Business Presence

What is Google Street View?

The now longstanding, Google Street View is an amazing feature on Google maps. You can see the street as if you were standing on it. You can move the images around as if you were walking around on the street. All this without ever having to leave the comfort of your own desk or sofa; wherever you are with internet access.

Google Street View has been around since 2008. A bit later on in 2012 Google Introduced Google Street View inside. It was first known as Google Business Photos. 

Google Street View Inside

So since 2012, Google Street View Inside your business still uses the same technology as Google Street View. As you see it’s the same technology, but it is produced by professional Google Trusted Photographers.

Google Trusted Photographers are accredited by Google to upload quality images of the inside of your location-based business to Google Maps. They do this via your Google My Business listing.

This imagery allows your potential customers to “virtually” walk around the inside of your business. Here they can see your displays, products and all the aspects of your business you want people to see.

Big impact

Research shows that people who have viewed a “virtual tour” (Street View inside) are twice as likely to visit your store in person. This increases your footfall which is likely to increase your sales. 

Why does Google Street View inside benefit my business?

If you are a location based business you’ll know that where your business is actually located, is the most important factor influencing the footfall you have.

Show your business to customers

Location isn’t something you can move easily. You cannot take your bricks & mortar business to your customer, but you can use Google Maps Street View inside to show it to people virtually. Using the 360 Google video feature within Google Street View you can now show off a virtual tour linked to Google My Business. People get to know your business without them even leaving their home or office.

Be more memorable

People are busy, no one wants to waste their time. We’re all trying to cram as many things into our days as possible. Consumers do not want to drive around businesses in the hope that they will find what they’re looking for. They will research online before they decide which businesses to visit, because they make their buying choice before they leave home. Help them to remember your business first by showing them exactly what it looks like.

Your kind of customer

With 360 Google Business View showing off the inside you can increase the number of people visiting your store, and these leads are pre qualified; they already know your business has exactly what they’re looking to buy, because they’ve seen for themselves the indoor maps of your shop/showroom.

Be a trusted supplier

Seeing inside views helps customers develop trust with your business, they get to see your business branding and your carefully designed displays, almost as if they were there in person.

Rank on Google

Quite simply, Google Street View Inside improves how your website ranks on Google. This means that if you have Google 360 view photography embedded on your website, your website is likely to be shown higher in Google search results.

Listings with 360 photos and virtual tours are twice as likely to generate interest from potential customers.

How does getting Street View inside for my business work?

First of all you contact and book a Google Trusted Photographer to shoot your business. Then you prepare your business and let your employees know what is happening.

How long does the photography take?

Time-wise, depending on the size of your business, a small shop can take from 2.5 hours to shoot fully. This ensures that all areas are covered by the individual panoramas shot with the specialist 360 photographic equipment. It also possible to book to have professional static imagery shot of your business premises or professional headshots at the same time. 

Large offices or depots, Hotels, or buildings such as cathedrals or University campuses might take several days or weeks, depending on their size.

Technical wizardry

After the professional shoot the technical wizardry happens. We take the individual images and use specialist software to create a set of panoramas to create a virtual tour. Using 3rd party software we connect to Google Maps. This software joins the individual images to create a continuous navigable Street View virtual tour. Once the processing is complete we provide a guide of how to embed it into your website. Or we can pass on the details directly to your webmaster or IT team if you prefer.

Google Trusted Photographers

We have a team of experienced professionals working together to deliver the quality our clients expect of us. Recognition from Google by being awarded Google Trusted Photographer status because of our high performance and experience.  You can trust Striking Places to deliver high-quality 360 view images which improve your marketing and deliver business results.

google street view trusted badge



Key Features & Benefits

  • Showcase the inside view of your business to potential customer
  • Provides uninterrupted access to your premises
  • Optimise your presence on all Google platforms
  • Dramatically boost your SEO
  • Visible on smart phones, iPads and tablets
  • Painlessly integrated into your website
  • Embed on Facebook and share links via social media
  • Creates incredibly rich social media content
  • Increased customer engagement
  • Stand out from the competition

Striking Places Service

  • Striking Places provides complete wrap-around care throughout the duration of the project
  • Guide you through the often tricky and changeable world Google My Business
  • Help you establish, verify, optimise and published your Google My Business page
  • Schedule your photo shoots around your business
  • Process and upload your virtual tour to your Google My Business page
  • Happy to assist with website integration
  • Facebook embedding and social media sharing
  • Provide fun and interactive Facebook 360s for Facebook posts

Leigh McAlea

Head of Communications TRAID

We have used the Google Street View Trusted tours on Google My Business pages and are also planning to integrate them into our website.

I have also found the 10 static images that come as part of the whole package Striking Places offer with the Google virtual tour really useful in other marketing areas.

I found Striking Places brilliant to work with. Jo is very friendly and professional.

We will continue to work with Striking Places as we open new shops and refurbish existing ones.” 

Google Street View Trusted | Commercial Product Photography | Event Photography | Portrait Photography

‘Highly recommended’ University of Herts
‘True professionals’ RSPCA
‘Creative and very professional’ Kwik Fit

Group 1 Automotive


Lyon & Turnbull

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Hertfordshire CC





Westminster Abbey