TRAID is a UK registered charity working to prevent the damage caused by clothes being thrown away, reducing waste and recycling clothing for reuse or resale. The acronym TRAID stands for Textile Recycling for Aid and International Development and the brand was launched in 1999 with a mission to ‘Protect the Environment and Fight Global Poverty’. Today the TRAID brand boasts 11 hip and trendy London stores; ethical fashion label Traidremade; 1,500 clothes donation banks around the country and a clothing collection service. The organisation raises millions of pounds each year to support international development projects improving social and environmental conditions in the textile industry.
Leigh McAlea, Head of Communications at TRAID met the Striking Places team socially through a mutual friend and was immediately interested when Jo explained Google Street View inside. “TRAID has a strong visual and online identity, so enabling Google Street View in our shops made sense.”
The objective of the project was to shoot each store for inclusion on the TRAID website. Striking Places successfully shot and published all the refurbished shops within a month. The focus of the project was to showcase the distinct identity of each store; for example TRAID Clapham stocks the very best in vintage and second-hand clothes and shoes catering for fashion lovers and bargain hunters; whereas TRAID Kilburn features a substantial range of children’s clothes, saris and African clothing; TRAID Camden and Dalston both stock clothing by fashion label Traidremade; and TRAID Wood Green is one of the largest shops and is packed full of affordable second-hand clothes.
This 360 virtual walkthrough features the TRAID Dalston shop, the newest shop to the opened, located on Kingsland High Street.
To complement the 360 virtual tours a library of images was created for the charity to use for promotional material and social media purposes. In accordance to the brief a catalogue of generic TRAID images was delivered as well as individual collections of each store. TRAID is not a typical second-hand clothes shop and the static images produced illustrate the beautifully revamped interiors created with the help of Mark Lawrence, European Visual Manager for Urban Outfitters. Using reclaimed materials TRAID have created inspiring stripped back interiors featuring industrial lighting, hand built storage units and easy to access clothes rails. The style of the imagery reflects the clothing and the people that shop at TRAID.
Leigh McAlea | Head of Communications | TRAID
“The charity TRAID (reg no 297489) used Striking Places to carry out Google Street View photography for its portfolio of charity shops. TRAID has a strong visual and online identity, so enabling Google Street View in our shops made sense. I found Striking Places brilliant to work with. Jo is very friendly and professional and the porocess was simple and non-intrusive. They delivered on time, to budget and at extremely high quality. We are delighted with their work and will continue to work with Striking Places as we open new shops and refurbish existing ones. I wouldn’t hesitate to recommend.”
# Interesting Fact No 9: UK consumers ditch more than a million tonnes of clothing every year.
# Interesting Fact No 10: TRAID’s flagship store opened in the heart of Camden in May 2009 (the tenth TRAID shop in their tenth year). Launched by broadcaster Lauren Laverne, who got into the spirit of the event by modelling and looked amazing in a dress created by Traidremade. Read a full account of the event in the first TRAID publication Behind the Scenes.
# Interesting Fact No 201: TRAID Brixton features in The 10 Best Charity Shops in London | Evening Standard Lifestyle (June 2015).
For up to date information and news or to support and get involved with this inspirational charity visit the TRAID website. In addition the TRAID publication Behind the Scenes is a great read.