Perfect Moment Florist is a family owned and run independent professional florist located in the village of Marshalswick, St Albans. Sam and Cindy Jackson provide beautiful fresh flowers for all occasions; birthdays, weddings and anniversaries or specials days for special people.
Striking Places have been working with Sam on this project since May 2014. Sam is a particularly web savvy business owner which made the job so much easier. Stage one was to shoot and deliver the virtual panoramic tour for Google Street View Trusted. Within a matter of days Sam and her web developer had the tour embedded on the Perfect Moment webpage and Facebook tab.
Google is the primary search engine for customers searching for local services. As a direct result of the fully optimised Google Plus page for Perfect Moment Florist, a search for ‘Florist in St Albans’ returns Perfect Moment Florist in first position on both search and maps. The Google Plus page now also receives 100k views each year.
Christmas is probably one of the busiest times for the year for the team at Perfect Moment Florist. Sam was keen for the store to reflect the Christmas seasonal change and asked Striking Places to reshoot the virtual tour and deliver a collection of static images for her new website. The Christmas virtual tour will be live throughout December and will be stored on Twelfth Night.
Phase two of the project was to add the TourDash interactive layer to the existing Street View Trusted tour. Through detailed discussion with Sam an easy to navigate menu was created allowing users to jump to specific areas of interest within the store and by adding HotSpots (pop-up windows that reveal images and graphics, text boxes, or video clips) that help users find detailed information about products and click directly to the website to purchase these items. The package agreed with Sam allows the navigation and information to to be adapted to reflect a number of seasonal changes such as Valentine’s Day, Mother’s Day and Christmas.
Samantha Jackson | Owner | Perfect Moment Florist
“Jo from Striking Places is very professional and has great innovative ideas to move my business forward with Google. She is friendly and efficient and easy to work with. She is also generous with her advice and time.”
# Interesting Fact No 19: Perfect Moment Florist won the Best Florist category in the 2015 Hertfordshire Business Awards and scooped Muddy Stiletto Award for Best Florist.