We’ve been working closely with Group 1 Automotive since they bought out our previous client Spire Automotive for a few years now. The continuing head of group marketing had no doubt about extending Street View inside all the new acquisitions, commenting that it is “vital to our marketing strategy”. During the Group 1 expansion, we’ve also had a chance to photograph some beautiful cars, gorgeous showrooms and meet so many of their lovely team. Our most recent jaunt across the country involved a day of shooting tours and images for their three Mercedes-Benz showrooms in Norfolk, Peterborough and Cambridge.
Barons Group is one of the very successful brands owned by the Group One Automotive network and they are authorised Audi, BMW, Ford, Mercedes-Benz, MINI, SEAT and Smart dealerships across the UK. They believe that the buying and ownership journey should be an enjoyable one, and it really shows even before you make your first contact. We’ve had the pleasure of meeting their teams across the country, and speaking to their friendly expert staff.
Getting to see their very impressive array of new, nearly new and pre-loved vehicles is a real treat. So the first stop was their Norfolk branch, which as you can see is a sprawling showroom with lots of sparkly surfaces and a total joy to shoot. So much so that our intrepid wanderer, Jo Hailey, ended up there until 1pm, having started bright and early before opening time at 8am!
We then visited the very charming Peterborough branch, which was much cosier where the staff were on hand with amazing biscuits and coffee to help us refuel before zipping off to Cambridge.
Cambridge, as you can see was captured in fantastic light (helped with the stunning weather) and Jo ended up working there until well after they locked up shooting every angle to get the perfect images.
The results have been really well received! So much so, that since we published the first two tours in June, there has already been over 5,000 views of their tours for Norwich and Peterborough sites and in the first day, Cambridge’s tour had over 200 views!
Our work with Group One Automotive is a perfect example of how a great brand can reach even more people with the right imagery and technology. We all know marketing is about engaging with customers in a real and meaningful way. Want to find out more? Get in touch today
Mercedes-Benz history began in 1886 when engineer Karl Benz invented the world’s first car. This invention pioneered a path of innovation and technology which remains with them today.
Mercedes-Benz are also partners with Laureus Sport for Good Foundation. Since 2000, this non-profit organisation aims to improve the lives of disadvantaged children and young people around the world through social sports projects. A cause very close to our hearts too…