Level Trust was started by a group of local volunteers who care deeply about the people of Luton and wanted to do something to support the 11,000 children who live below the poverty line in their town. In April 2013, the kitchen table at the home of Founding Director, Jane Malcolm, became the scene of copious reports, studies and phone calls to schools and families as the group listened to the real story behind child poverty in Luton.
They heard that poverty means a child might not have the uniform they need for school, good food to eat at home or warm clothing when it’s cold. These children are unlikely to be able to do fun things in the school holidays like swimming or visiting somewhere new on the train and they are more likely to suffer from mental health problems and low self-esteem. They may feel embarrassed about making friends because they feel ‘different’ and they can have little hope for the future.
The truth Level Trust found is that wherever you live, wherever you are from, poverty is destructive and no child should have to experience it.
Seeing what a great cause this is, Striking Places donated a charity shoot for the lovely Maddie, whom Jo met at the Pride of Dunstable networking dinner run by Ed Harrison from Deakin White. As a location-based charity tucked away upstairs in The Mall in Luton the virtual tour helps people to find the outlet as it is now also published to Google Maps Street View inside. The charity is very well thought of and has some impressive sponsors! Read more about this fantastic charity at www.leveltrust.org
To show you how Matterport and Google Street View Inside can work so well together, you can see above the Matterport tour, with it’s gliding animation and clickable navigation; and below is the Google Street View Inside tour, embedded as part of their Google My Business listing.
As you can see the shop is beautiful and bright and brilliantly organised so showcasing it with a virtual tour is a great way to entice people along to visit. The virtual tours help to increase footfall, donations of uniforms and provide more children with the uniforms they so badly need.
For an added extra we also set up their Google My Business Page – which is so important for getting yourself found on Google. You can read how to do the same for your business here > Add or Claim your Google My Business Listing… Alternatively, book your tour with us and we can get it updated/in place for you as part of your package!
Maddy Iszchak, Fundraising, Marketing and Project Manager at Level Trust says “Excellent work, highly recommended. Jo was an absolute pleasure to work with and the whole thing was quick and easy. Brilliant footage and wonderful customer service. Thank you Jo!”