Fantastic Fireworks engaged Striking Places to fully optimising their Google My Business listing by including of a Google Virtual Tour for Fantastic Fireworks Luton.
Fantastic Fireworks is a leading UK based fireworks company. Established in 1985 they have over 30 years’ experience selling consumer fireworks. As double winners of the British Fireworks Championship they are also renown pyrotechnics specialists. Their three retail branches in Luton, Oxford and Manchester and easy to use online store stock a dazzling array of products. From rockets, cakes, display packs to sparklers!
The biggest occasion for fireworks is of course is Guy Fawkes Night or Bonfire Night, celebrated on the 5th November. The tradition commemorates the anniversary of the Gunpowder Plot in 1605 when a group of catholic conspirators attempted to blow up the Houses of Parliament. The failed attempt is celebrated with bonfires, fireworks and the burning of an effigy of Guy Fawkes.
Fantastic Fireworks requested a Google Virtual Tour for Fantastic Fireworks Luton via their Google My Business page. The benefits for many business owners are not always apparent but Jon Culverhouse, Managing Director, knew exactly what he wanted and why.
With the start of the fireworks season looming, Jon was eager to enhance their search listing across Google Search and Google Maps. He knew that increasing the company’s visibility would also lead to increased website traffic and the opportunity to win business from the competition. Although the company has a huge warehouse the wonderful little Luton store is tucked away at the end of Half Moon Lane. So getting customers through the door is always important!
A fully optimized Google My Business listing alongside a virtual tour can increase the visibility of your listing by up to 48%.
The integration of the ‘see inside’ virtual tour gives businesses increased visibility which leads to increased click through rates and an increase in footfall.
Fireworks are now a main attraction for many special events throughout the year. And Fantastic Fireworks specialise in far more than just fireworks. They also offer professionally designed, prepared and delivery displays for corporate and public events, weddings, birthdays and sporting events. The company has staged large scale displays all over the world and boast a number of huge successes.
• London’s first New Year spectacular in 1997
• Millennium Concert at Greenwich
• The 2007 curtain raiser for Liverpool as European Capital of Culture also the city’s 800th birthday
• 2006 launch of the new Wembley Stadium
Take a look at some of the amazing videos on the Fantastic Fireworks website.
# Interesting Fact No 57: 2006 Fantastic Fireworks created a new world rocket record – more than 50,000 rockets launched in 20 seconds and became Guinness World Record holders!
# Interesting Fact No 58: 25 Interesting Facts about Fireworks