A Cut Above is a stylish independent hairdressing salon situated in the heart of busy central St Albans. The 360 Google virtual tour provides potential clients with an opportunity to preview the salons impressive refurbished interior and its warm, relaxed atmosphere.
The salon is a well-established high-end hairdressing business that offers a wide range of hair styling, colour and beauty treatments. The business had a complete make over earlier in the year, transforming the premises into an elegant contemporary haven of relaxation.
In addition to the investment made on the physical building the owners, Fiona and Jo also realised the importance of additional marketing exposure. They used Plugged IN Marketing & Advertising to help to promote the salon using both traditional and digital solutions. One of their first recommendations was to commission Striking Places to produce a virtual Google tour.
The salons virtual tour is visually appealing from the outside and invites clients into the welcoming spacious reception with its comfy waiting area and fitted wall shelving units filled with hair care products. There is new dark wood flooring and modern lighting throughout. Clients can see the investment in customer comfort; the spacious backwash zone and the styling zone, the contemporary fresh décor and the overall ambiance.
The purpose of the tour was to attract new clients from the local surrounds and more importantly from further afield. By optimizing their Google My Business page with the full 360 virtual walk-through the salon has enables online visitors to be able to see and explore the salon prior to arrival. It sets the salon apart from the competition and creates a great first impression and sense of familiarity. All of which encourages confidence when making a final decision.
# Interesting Fact No 29: The salon has a very active Facebook page where you can see lots of pictures of the before, during and after refurb