Spire M25 Audi Whetstone is part of Spire Automotive, and is the flagship Audi Dealer for London. Spire Automotive, an independent, family owned group of 18 dealerships located in London, Hertfordshire and Essex.
The Spire Group, always on the cutting edge of marketing and advertising, commissioned Striking Places to utilise Google Street View Trusted as a cost effective and durable marketing asset across the group. We worked closely with the marketing team to recognise the potential that the tour have to offer. Initially, to stand out in Google search results and on Google Maps and improve their search engine optimization and create a strong brand presence on Google Plus, Google Maps, and Google Search results. The brief was to engage potential customers online and encourage them to visit the dealership and experience the showroom in person.
The Audi Whetstone Google tour covers an area of 27,000 square feet, and showcases the exceptional showroom and seriously amazing Audi range with a 360 degree fully interactive and immersive web experience. We chose to start the tour inside the sexy-looking Audi TT Roadster to create the wow factor.
Once completed each tour and its associated static images are uploaded to the Google Plus page, and the marketing department were then able to utilise the tour on their websites and through social media, such as Twitter and Facebook, as well as Google Plus.