What can go wrong with a Google Business Profile from a marketing or agency perspective?

More than most people expect. The ones I see most often are:

  • verification refused or taking ages, especially for service area businesses and shared addresses
  • suspensions with no clear reason
  • wrong categories, map pins or opening hours
  • duplicate listings splitting the reviews
  • photos added by the public that don’t fit the brand
  • lots of locations to manage at once for franchises
  • products, services and booking links left empty

Keeping profiles accurate and up to date is a big part of local SEO. I help agencies with set-up, recovery, photography and keeping an eye on their clients’ profiles.