A lot more than most people realise. From a digital marketing standpoint, issues with Google Business Profiles (GBPs) can undermine local SEO, reduce visibility in Maps and Search, and cause brand consistency problems across multiple locations.

Here are a few common issues we see:

• Verification delays or denials, especially for service-area businesses or those with shared addresses.
  
• Profile suspensions due to algorithmic flags or guideline violations—often without clear explanation.
  
• Incorrect business categories, pin placements, or hours, which confuse both search engines and users.
  
• Duplicate or outdated listings that cannibalise visibility and dilute reviews.
  
• User-generated content (UGC)—like photos or Q&A—that doesn’t align with brand tone or accuracy.
  
• Limited control in bulk account management, especially for franchises or multi-site businesses.
  
• Missing attributes or underutilised features (e.g., products, services, booking links) that reduce engagement.
  

For agencies managing multiple clients, keeping GBPs clean, consistent, and up to date is essential to local SEO strategy. We offer hands-on help with profile optimisation, recovery, high-quality visual content, and proactive monitoring—so you and your clients stay ahead of the algorithm and your competitors.