Google Street View Inside

Posting regularly on your Google Business Profile helps you engage potential customers right at the moment they’re searching for businesses like yours. Here’s why it’s valuable:

• Boosts Visibility: Fresh content signals to Google that your profile is active, which can improve your chances of showing up prominently in local search results and Google Maps.
  
• Showcases Updates & Offers: You can share timely news, special offers, events, product launches, or important announcements directly with people who find your business online.
  
• Builds Trust: Posting regularly demonstrates that your business is active and responsive, helping build credibility and encouraging customers to choose you over competitors.
  
• Drives Engagement: Posts can include call-to-actions like “Call now,” “Book,” or “Learn more,” making it easier for customers to take the next step immediately.
  
• Supports SEO: Well-crafted posts with relevant keywords and links can complement your overall local SEO strategy and drive more traffic to your website.
  

While posts don’t replace a full content marketing strategy, they’re a simple, effective way to keep your Google Business Profile fresh, engaging, and customer-focused.

Yes, but with some limitations. Google used to provide detailed insights for individual posts, including views and clicks, but these have become less comprehensive over time. Currently, some post types may still show basic metrics like “Views” and “Clicks” when you’re logged into your profile. However, the overall Google Business Profile dashboard mainly offers broader insights such as how customers found your business and their actions (calls, clicks, directions), rather than detailed stats per post.

A lot more than most people realise. From a digital marketing standpoint, issues with Google Business Profiles (GBPs) can undermine local SEO, reduce visibility in Maps and Search, and cause brand consistency problems across multiple locations.

Here are a few common issues we see:

• Verification delays or denials, especially for service-area businesses or those with shared addresses.
  
• Profile suspensions due to algorithmic flags or guideline violations—often without clear explanation.
  
• Incorrect business categories, pin placements, or hours, which confuse both search engines and users.
  
• Duplicate or outdated listings that cannibalise visibility and dilute reviews.
  
• User-generated content (UGC)—like photos or Q&A—that doesn’t align with brand tone or accuracy.
  
• Limited control in bulk account management, especially for franchises or multi-site businesses.
  
• Missing attributes or underutilised features (e.g., products, services, booking links) that reduce engagement.
  

For agencies managing multiple clients, keeping GBPs clean, consistent, and up to date is essential to local SEO strategy. We offer hands-on help with profile optimisation, recovery, high-quality visual content, and proactive monitoring—so you and your clients stay ahead of the algorithm and your competitors.

Quite a few things, unfortunately—and they can have a real impact on your online visibility. Common issues include your business not appearing in search results, incorrect or outdated information showing up, problems verifying ownership, duplicate listings, reviews not displaying properly, or even your profile being suspended without warning. These problems can be frustrating and time-consuming to fix, but you’re not alone. We’ve helped many businesses recover access, clean up conflicting listings, and get their profiles back in top shape with accurate information and strong visuals. If your profile isn’t working as it should, we’re here to help.

Your Google Business Profile is one of the most powerful (and often overlooked) tools for increasing your visibility online. It helps your business show up in Google Search and Maps, displays essential information like opening hours, contact details, reviews, and photos, and builds trust with potential customers. A well-optimised profile not only improves your online presence but can directly lead to more enquiries. We’re here to help you fix, enhance, or recover your profile with expert support and high-quality imagery.