Automotive Tour Showcase | Tours of vehicle showrooms & more

Striking Places were commissioned by the marketing team at Spire to create an individual Google Street View Trusted car dealership virtual tour for each of the 15 showrooms. The brief was to use the car dealership virtual tour to engage potential online customers, to improve the companies Google ranking and to optimise the user online experience. Although the project would cover individual dealerships, it was also important to maintain the Spire brand identity across the group.

We first shot Martin Brown’s tour back in 2012 (how times flies!). Martin originally contacted us via Google’s approved list of Street View providers. Being a biker herself (the proud owner of a Baby Bandit – aka Suzuki 600), Jo was really excited about going back to the shop in a professional capacity, having shopped there many times over the years for her own gear – including her favourite pair of boots.

Kwik Fit is the leading car servicing and repair company in the United Kingdom, specialising in tyres, brakes, exhausts, MOT testing, car servicing, air conditioning recharge, oil changes and windscreen repair. There are over 600 centres nationwide open 7 days a week.

Striking Places have been working with the Kwik Fit marketing team for the pst two years, rolling out Street View Trusted tours for each of their refurbished centres across the UK.