D. Copperfield is an independent menswear retailer located in the heart of St Albans. Established in 1973 the store offers high-end contemporary and formal attire stocking a wide range of excellent brands.
The store has recently undergone a £100,000 refurbishment, opening up the basement and transforming the 860 square feet into a formal suit room complete with parquet flooring and Chesterfield armchairs leaving the 1,300 square feet ground floor now exclusively for the ever-growing range of casual wear.
Alongside the store renovation, new owner Harrison Block also commissioned Steve Braden of Braden-Threadgold to design and build a slick new website. Steve was already aware of Jo Hailey and Google Street view Trusted photography having met at the Business Network South Herts. After a couple of discussions with Jo about the benefits of having a virtual walkthrough and how much it enhances and brings greater traction to websites, Steve suggested Jo visit the store
to get an idea of layout and cost.
Further discussions followed between the stores management team (Jack O’Boyle, store manager Harrison and Kevin Block) and Jo. The team had already scoped a clear digital direction of their store and explained that the customer journey was essential to this vision. They wanted each customer to feel valued and comfortable in the new elegant environment that had been created.
Harrison, having managed the store previously, was also very aware of how things were changing on the high street, including the way customers buy. Today a large percentage of purchasing begins online so it was important to be visible and fully responsive during the customer online experience. The Google Street View virtual tour allows consumers the ability to explore the interior and become familiar and engaged with the D.Copperfield brand at that time.
The published tour gives customers a unique and memorable view of the interior, bringing the store to life and encouraging visitors to walk around, explore, and interact. Customers get a clear idea of the range and style of the clothing. They get a sense of the size of the store and a real feel for the ambiance.
Having two floors to showcase was a perfect opportunity for the elevator button feature in a Google Street View Trusted virtual tour. This feature allows the viewer to switch between floors simply by clicking on the buttons on the bottom right of the screen. First impressions mean everything the 360 tour really does give shoppers a preview of what to expect.
#Interesting Fact No 73: D. Copperfield were Winners of St Albans Retailer of the Year 2015